Conference branding

The environmental branding for this project is built on Alliance Data’s foundational elements. An infusion of cultural expectations using regional environmental design underscores the culture of India. The end result is a tangible presence for the brand’s personality, values, identity and messaging.

Incorporated into this project were choices of fabric, laminate, carpet, sound tiles, and furniture design used to balance the aesthetics of the brand’s graphics.

Space Florida and NASA partnered to create this development offering. It provided the opportunity to grow and deploy commercial space capabilities to national priorities in science and technology. The project was the development of a brand.

Located just outside of the gates of Kennedy Space Center, Exploration Park is on Florida’s Space Coast. It’s the only place in the world with a Quadramodal Transportation Hub featuring transportation by land, air, sea, and space.

The mark focuses on the abstract construction of the letter E as a planetary form. The form is combined with the overlapping arc of a rocket launch leaving the atmosphere. This construction symbolizes the adventure and hope of new discoveries found by the companies within the business park.

A recent study seeks to understand how well brands were meeting expectations of today’s connected consumers. The Digital-First consumer emerged as a new, critical consumer segment. The study reveals how to recognize the real needs of today’s Digital-First consumer, why they are a valuable target, and how brands adapt to the changing rules of brand engagement.

This branding system was developed to support the messaging of the annual Give Back campaign. Campaign branding elements consist of environmental, digital, and print deliverables.

The message established a clear call to action—“Find your passion. Fund the cause.” The branding system supported the call to action as well as events held throughout the month.

The events feature a special “Blitz Week” kick-off, closing events, and inclusive “lounge spaces” where associates can participate in fun activities throughout the month.

Acceptance kit.

The guidelines were designed to ensure every ad produced maintained the overall ad strategy while communicating effectively and looking sharp.

The visual approach underscored a customer-focused approach appealing to potential brand partners. We strategically incorporated floods of our brand colors to reinforce who Alliance Data is and build brand equity.

The ad’s infrastructure consisted of The Strategy, The Message, and The Look.

Poster design

Internal quarterly publication.

These concepts are a fashion-oriented design interpretation of the brand. Experimenting with the brand’s use of pattern and color, the design features both form and function. The jersey’s aesthetic allows riders to stand out from the crowd of participants while also functioning as a reflector of the sun’s heat during their ride.

This campaign promoted the Official Groundbreaking Ceremony, a major milestone for the museum. On August 22, the Columbus Museum of Art broke ground on the new wing and opened the latest exhibition of George Bellows and the American Experience.